Did Bill Gates choke on his caviar when he heard the news? As a billionaire he needn't worry too much personally, but it will be a big blow nonetheless if Google manages to deal his company a punch that hurts more than any that Steve Jobs has landed so far.
Google Chrome OS might be the Big Thing that shows up Windows for the bloated dinosaur that it is.
Remember how everyone thought (only 25 years ago) that the Berlin Wall was there for ever and the Soviet Union was too powerful ever to fall? In 1989 the Wall and all the rest of it crumbled and tumbled almost overnight.
We'll look back at Microsoft in a similar way.
The cry will be: the King is dead. Er, long live... the new dictator.
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